Rebranding Takes Place at Redbet


An announcement came this week that, in order to “be neutral from the Redbet.com company brand,” Redbet Holding AB has changed its name to Nordic Leisure AB.

It was also specified that the Company’s shares will trade under the ticker NLAB on Nasdaq OMX First North.

According to Claes Hallén, chief executive officer said: “We have long noted that the world equated parent Redbet Holding AB and the operations conducted within Redbet.com. In order to highlight that our company group business stands on several legs, which are conducted under several different brand names, the Board decided in the spring of 2012 to propose to the Annual General Meeting in May 2012 a change of company name to Nordic Leisure AB. This name change is now complete.”

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