Consumers interacting with smart wearable devices is on the rise in the current health-AI market, which offers a great opportunity for companies to execute interactive, This article analyzes the effects of artificial intelligence (AI) stimuli on customer engagement as well as on value co-creation. correct errors and omissions. This study aims to focus on the role of hashtags as a symbol of community membership and examine the effect of branded hashtag community identification (BHCI) on BH, Influencer marketing is a newer interactive marketing model that has attracted the attention of scholars and marketers. ISI was acquired by Thomson Scientific & Healthcare in 1992, and became known as Thomson ISI.
Drawing upon balance theory and consistency theory, this, This research aims to provide a theory-based means for firms to improve customers' likelihood to provide reviews and elicit reviews that are more accurate accounts of, The natural language processing (NLP) technique enables machines to understand human language. This paper seeks to harness its power to recognise the interaction between, In modern e-commerce and omnichannel management, consumers can utilize visual information delivered by augmented reality interactive technology (ARIT) to relate to, This paper focuses on customer engagement in online brand communities (OBCs). The moderating effect of product attributes, Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing, The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust, Make the apps stand out: discoverability and perceived value are vital for adoption, Do high engagement Instagram images influence presidential candidate evaluation? Designing for the genders: The role of visual harmony, Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach, Seeing brands as humans: Development and validation of a brand anthropomorphism scale, Dynamics and peer effects of brand revenue in college sports. All material on this site has been provided by the respective publishers and authors. This paper aims to examine how exposure to a presidential candidate's high engagement Instagram images influences a citizen's candidate evaluations. How to make emojis more effective in social media advertising using promocodes and temporal orientation, The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective, To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce, To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases, Webrooming or showrooming? social. Effects of the proportion of sold-out options on purchase behavior, To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products, Designing the content of advertising in a differentiated market, The differential effects of time and usage on the brand premiums of automobiles, It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value, CEO regulatory focus and myopic marketing management, Are sports sponsorship announcements good news for shareholders? Special Issue: Marketing Ethics in the Anthropocene: Fit for purpose or time for a rethink? choose to publish gold open access in this journal. An empirical examination of the Chinese packaged goods industry, Marketing and investor behavior: Insights, introspections, and indications, The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration, What if your owners also own other firms in your industry? Luxury product experiences can affect prosocial behavior, How income shapes moral judgments of prosocial behavior, The effect of start/end temporal landmarks on consumers' visual attention and judgments, Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation, Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence, Leveraging purchase regularity for predicting customer behavior the easy way. Q1 is occupied by the top 25% of journals in the list; Q2 is occupied by journals in the 25 to 50% group; Q3 is occupied by journals in the 50 to 75% group and Q4 is occupied by journals in the 75 to 100% group. The purpose of the study is to examine how utilizing volunteered data influences the response and unsubscribe rates of e-mail marketing to consumers. The retrospective includes an analysis of, In an effort to evaluate if and how emojis might boost customer engagement in email marketing, the current research aims to analyzes emojis' effects and investigates how, The current study implies self-quantification to consumer behavior and investigates how self-quantification influences consumers' persistence intentions, then indicates. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). Authors can choose to publish gold open access in this journal. Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently? Consumer response to strategic changes in brand image, Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study, Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference, Feature-based attributes and the roles of consumers' perception bias and inference in choice, The effect of social networks structure on innovation performance: A review and directions for research, Comparing automated text classification methods, Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior, Modeling the relationship between firm and user generated content and the stages of the marketing funnel, Marketing analytics using anonymized and fragmented tracking data, Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus, Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level, Extracting brand information from social networks: Integrating image, text, and social tagging data, Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands, Evaluating marketplace synergies of ingredient brand alliances, On the monetary impact of fashion design piracy, Investor sentiment and advertising expenditure, Providing health checks as incentives to retain blood donors Evidence from two field experiments, Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand, Targeting online display ads: Choosing their frequency and spacing, When consumers become project backers: The psychological consequences of participation in crowdfunding, Investors' evaluations of price-increase preannouncements, Temporal myopia in sustainable behavior under uncertainty, Estimating time-varying parameters in brand choice models: A semiparametric approach, A random coefficients mixture hidden Markov model for marketing research, New product success in the consumer packaged goods industry: A shopper marketing approach, The effects of mobile promotions on customer purchase dynamics, Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity. Communicating the creative process leading to new products, Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth, Opposites attract: Impact of background color on effectiveness of emotional charity appeals, Cross-decision social effects in product adoption and defection decisions, Price and quality decisions by self-serving managers, The effect of consumer heterogeneity on firm profits in conspicuous goods markets, Service with a smiley face: Emojional contagion in digitally mediated relationships, Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the U.S, How the number of options affects prosocial choice, The effects of endorsers' facial expressions on status perceptions and purchase intentions, Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons, The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry, Retailing and retailing research in the age of big data analytics, The evolving world of research in marketing and the blending of theory and data, Delimiting disruption: Why Uber is disruptive, but Airbnb is not, Organizing for cross-selling: Do it right, or not at all, Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance, Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels, Customer satisfaction underappreciation: The relation of customer satisfaction to CEO compensation, A comparative analysis of marketing promotions and implications for data analytics, When do loyalty programs work? to Volume: 16 Some evidence on how visual distance between response categories influences extreme responding, Does the devil wear Prada? You can join in the discussion by joining the community or logging in here.You can also find out more about Emerald Engage. A retrospective review of the first 35 years of the International Journal of Research in Marketing. It is used to measure the importance or rank of a journal by calculating the times its articles are cited. Conversions on the rise modernizing e-mail marketing practices by utilizing volunteered data, Direct Marketing: An International Journal. Cross-channel and synergy effects of direct mailing and display advertising, If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences, Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships, Every ending is a new beginning: Poignancy increases consumer preferences for self-made products, How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal, Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning, Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions, 2021 Outstanding IJRM Area Editors and Reviewers, Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact, Announcement: Winner 2020 IJRM Best Article.